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Authorised and Regulated by the Financial Conduct Authority Number - 307696

Liverpool Victoria

LV = today
We’re a forward thinking and dynamic business which is focused on doing the right thing for the people that buy our products and services; our customers and members.
On a day-to-day basis we do this by putting our customers at the centre of everything we do and by living our mutual and ethical values.

So, to give you a better idea of who we are, here are a few facts and figures:

  • we have over 5 million customers, of which 1.1 million are members.
  • we're the third largest car insurer in the UK.
  • we’re the top provider of income protection in the advised market and a leading provider of enhanced annuities.
  • we have over 5,700 employees working in 17 offices across the UK.

Our commitment to mutuality
Because we’re a mutual we’re owned by our members’, rather than private shareholders. So, instead of focusing on making short-term profits for external shareholders, we channel our energies and resources into doing what’s right for everyone who deals with us; and most importantly generating value for our members. Any profits we make are reinvested into the business to generate future growth and can also be distributed to all or some of our members depending on our trading performance.

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